Establishing Metrics For Green Certification

Imagine the extrapolated vision of the Green business problem, if you will. If Green businesses are left to any device to earn a Green status, what is the value of Going Green? As it sits today, a Green business can self-certify in the most ridiculous ways imaginable. The first way to self-certification is to make any of a dozen Green improvements to the business, and to declare your business “Green.” Perhaps the business now uses recycled paper and prints on both sides to conserve paper use. Meritorious, but far from a serious effort to transition to a Green operation. This is what is now termed a “Token Green” approach to Green business, and it is also part of the well-known form of Greenwashing.

The second misguided process for Green business certification is purchasing a Green business certification online. The fees range between $500 to $1500 depending on the size of the company, but don’t be fooled by a well-designed website offering an impressive logo. These operations are obviously money-driven websites that justify their contribution to society by asking their “members” to complete various forms of self-assessment online. Regardless of the obvious invitation to “Game the System” offered by these online Green business certifications, hundreds upon hundreds of businesses will sign up for these scam-like programs.

Frankly, both of these forms of clandestine Green certifications are designed for ONE PRIMARY REASON, and that is to fool and deceive the public. Consumers who are seeking to spend their money with reputable Green businesses do not want to be deceived by a greenwashing program that fosters unproven Green claims. What prevents any misguided business from paying the fee, filling in the forms with lies, and proudly displaying the purchased logo to unsuspecting customers? Nothing, because the goals these websites set are negligible standards intended to attract more gullible businesses to pay a big fee for a pretty logo. visit –

In a day of crisis issues and calls for transparency and ethics to properly address these world-threatening concerns, shouldn’t there be a backlash of sharp rebuke for unproven and falsified claims of environmental compliance? Would we not be appalled at a doctor with false credentials treating us when we were sick? Does anyone want an amateur working on their car when the only real credentials were a correspondence course that he had his brother do for him? What if the meat department of your local grocery no longer required a physical inspection because a worker had completed an online certification course? Ridiculous, right?

Green business certification by self-acclamation or by online purchase is cheating at worst and greenwashing at best. Nonetheless, these two methods of Green certification are popular and widely practiced. Business people are pragmatic and tend toward the expedient solution when it seems feasible. Expedience is often the fool’s path because the environment is such a serious issue. Eventual exposure will cause a serious backlash when the public eventually discovers how businesses are literally cheating the system.

Leave a Reply

Your email address will not be published. Required fields are marked *